My church just launched an ad campaign. Interesting.
UPDATE: I'm continuing to read about this. There's all sorts of great stuff to be said by my church. I guess we're experiencing a financial crisis as a church, so the leaders have made a huge move to make our name more recognizable and appealing. Personally, I've attended a UCC church my whole life, and I don't have any major qualms with it. The UCC is a pretty open place. I just find all these articles really amusing, especially since this is the first I've heard of all this. I just stumbled upon it tonight when doing searches for UCC ministers with blogs to show my dad (a UCC minister).